End to End Marketing
From the conception of the story of your business and how to tell that story through the marketing and advertising needed to build customers and revenue.
Be More Than Recognizable.
The difference between brand recognition and brand identity is worlds apart. Your target customers knowing who you are is a step in the right direction. That same audience identifying the unique traits of your business through knowledge of your business and the what, where and how is a deeper penetration of awareness.
It is hard work to crafting and tell the story of the human side of your business in a consistent, engaging way. There is no better way to supplement the performance of your business.
Your website should be more than another version of hanging a shingle. Having a digital billboard that visitors have to choose to visit is not effective. Building a destination for those likely at some point enter into a buying process for your products or services exposes that audience to brand impressions while answering the most important question: What's in it for them. Answer: Content of Value.
Engaging with Content
Value through content. By delivering content that engages, entertains or informs your target audience, your build the audience that will become your buyers. In part, content marketing is hording not only content, but potential customer interaction. Rather than driving your sales cycle into your target audience, you are curating the attention of your target audience and positioning yourself as valuable until the time your prospect naturally enters into their buying cycle.
Content marketing requires constantly expanding pathways to new traffic sources for discovery of your content. Leveraging social media platforms and ensuring your website is able to be discovered through internet searches are the two most critical paths to audience building. Consistent and authentic engagement with your audience on social sites is critical. Leading those who engage with you and your content to your website that converts visitors to subscribers maximizes your return on investment.
We Are Constantly Hunting For New Tools and Services
We are always seeking out and evaluating the newest tools that appeal to small businesses. We only recommend products that we use ourselves, that we find to have a clear and practical application to your business and that we can deliver at a cost that won't bust your budget. If we recommend it we will help you implement it into your existing processes and help you learn the best way to use it.